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The Advertising Concept Book
- Think Now, Design Later
- Binding:
- Hardback
- Pages:
- 320
- Published:
- August 11, 2016
- Edition:
- Dimensions:
- 249x208x35 mm.
- Weight:
- 1350 g.
In stock
Delivery:
3-5 business days
Expected delivery: April 27, 2024
Description of The Advertising Concept Book
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
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