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Alcohol Advertising and Young People's Drinking

- Representation, Reception and Regulation

About Alcohol Advertising and Young People's Drinking

Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought.

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  • Language:
  • English
  • ISBN:
  • 9780230237537
  • Binding:
  • Hardback
  • Pages:
  • 241
  • Published:
  • October 12, 2010
  • Dimensions:
  • 146x223x20 mm.
  • Weight:
  • 432 g.
Delivery: 2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025

Description of Alcohol Advertising and Young People's Drinking

Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought.

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