Books by Dennis W. Tafoya

This book explores how and why an event is a precursor to the emergence of a crisis and how a given crisis affects an organization and its stakeholders.

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.

Thinking of marginals as competing in the context of other organizations allows the reader the opportunity to explore new themes, such as when and how marginals may be more inventive and innovative that mainstream organizations, and what one might conclude about illegal marginals like drug pushers and prostitutes.

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.