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Offering the comprehensive articulation of behavioral economics theory, this book includes coverage of critical areas such as the Economic Agent, Context and Modeling, Decision Making, Experiments and Implications, Labor Issues, Household and Family Issues, Life and Death, Taxation, Ethical Investment and Tipping, and more.
This work challenges some of the fundamental tenets of the "free market" economics that have had a profound impact on public policy and the American worker. The author shows that these myths are a product of unrealistic behavioural assumptions from "free market" economists about the worker.
A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational.
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