We a good story
Quick delivery in the UK

Books in the Schriften zu Marketing und Handel series

Filter
Filter
Sort bySort Series order
  • - Research on Magnitude and Determinants
    by Evelyn Friedel
    £47.49

    Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.

  • - Eine verhaltenswissenschaftliche Untersuchung wahrgenommener Komplexitaet von Preisdifferenzierung
    by Winkelmann Rebecca Winkelmann
    £44.99

  • - Konzeption, Umsetzung Und Erfolgsauswirkungen
    by Frank Breitschwerdt
    £50.99

  • by Christina Reith
    £51.99

  • - Determinanten, Auswirkungen Und Moderierende Effekte
    by Eva Schuckmann
    £49.99

  • - Gestaltung und Erfolgsauswirkungen
    by Henning Mohr
    £55.49

    Der Preis gilt als wichtigstes Marketing-Instrument und zentraler Gewinntreiber einer Luxusmarke. Die Arbeit untersucht, wie sich der Preismanagement-Prozess fur eine Luxusmarke gestaltet. Des Weiteren werden die Erfolgsauswirkungen, die der Prozess induziert, erforscht.

  • - Eine empirische Untersuchung
    by Yorck Nelius
    £53.49

    Ein besseres Verstandnis der Organisation des Preismanagements von Konsumguterherstellern ist das Ziel dieser Untersuchung. Themen sind u.a. die Messung eines Modells zur Organisation des Preismanagements sowie die Moderation verschiedener Variablen auf den Zusammenhang zwischen der Organisation des Preismanagements und den Erfolgsauswirkungen.

  • by Andreas Ettinger
    £58.99

  • - Eine Empirische Analyse
    by Katia Rumpf
    £57.99

  • - Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice
    by Toni Schmidt
    £38.49

    The book explores two central aspects of shopper behavior at the POP based on an eye-tracking field-experiment: decision-making and how it is affected by in- and out-of-store factors, and post-decision choice satisfaction. Results show that retailers have less influence on in-store decision-making than manufacturers, despite controlling the POP.

  • by Philipp Nikolaus Kluge
    £62.99

    The objectives of this book are threefold: First, conceptually examining the specific marketing-mix for luxury goods. Second, applying this marketing-mix to the online world. Third, empirically testing the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.

  • - Literature Review and Empirical Examinations in the German Retail Market
    by Sabine El Husseini
    £33.49

    This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.