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Celebrity 2.0

- The Role of Social Media Influencer Marketing in Building Brands

About Celebrity 2.0

A book for anyone who wants to understand the landscape of influencer marketing with an eye for collaborations between influencers and companies. It book combines practical advice and examples with an overview of the academic insights to date.

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  • Language:
  • English
  • ISBN:
  • 9781637422083
  • Binding:
  • Paperback
  • Pages:
  • 178
  • Published:
  • May 30, 2022
  • Dimensions:
  • 228x152x12 mm.
  • Weight:
  • 274 g.
Delivery: 1-2 weeks
Expected delivery: April 11, 2024

Description of Celebrity 2.0

A book for anyone who wants to understand the landscape of influencer marketing with an eye for collaborations between influencers and companies. It book combines practical advice and examples with an overview of the academic insights to date.

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