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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- Binding:
- Paperback
- Pages:
- 288
- Published:
- September 3, 2015
- Dimensions:
- 156x233x21 mm.
- Weight:
- 358 g.
In stock
Delivery:
3-5 business days
Expected delivery: May 3, 2024
Description of The Challenger Customer
Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.
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