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CIM Handbook of Strategic Marketing
- Binding:
- Hardback
- Pages:
- 298
- Published:
- July 30, 1998
- Dimensions:
- 189x246x23 mm.
- Weight:
- 700 g.
Delivery:
2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025
Description of CIM Handbook of Strategic Marketing
Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.
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