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Creating Organizational Advantage

About Creating Organizational Advantage

Presents a critical appraisal of fashions and fads in management theory. This book exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' or 'customer-focused'.

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  • Language:
  • English
  • ISBN:
  • 9780750619370
  • Binding:
  • Paperback
  • Pages:
  • 216
  • Published:
  • October 22, 1995
  • Dimensions:
  • 156x234x11 mm.
  • Weight:
  • 400 g.
Delivery: 1-2 weeks
Expected delivery: December 12, 2024
Extended return policy to January 30, 2025

Description of Creating Organizational Advantage

Presents a critical appraisal of fashions and fads in management theory. This book exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' or 'customer-focused'.

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