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Customer Culture Imperative: A Leader's Guide to Driving Superior Performance by Linden Brown Save 20% from RPP Save 20%

Customer Culture Imperative: A Leader's Guide to Driving Superior Performance - Ebook

About Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authors three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "e;customer-centric culture"e; do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization. Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc. Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.

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  • Language:
  • English
  • ISBN:
  • 9780071819824
  • Protection:
  • DRM
  • Published:
  • December 6, 2013
  • £22.99
  • £28.80
  • £5.81 (20%)
  • Immediately by email
Description of Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authors three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "e;customer-centric culture"e; do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization. Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc. Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.
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