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influence - Book

- The Psychology of Persuasion

About influence

Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.

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  • Language:
  • English
  • ISBN:
  • 9780061241895
  • Binding:
  • Paperback
  • Pages:
  • 336
  • Published:
  • February 1, 2007
  • Edition:
  • Dimensions:
  • 203x140x25 mm.
  • Weight:
  • 316 g.
  • £12.49
  • £13.99
  • £1.50 (11%)
  • £1.50
  • 3-5 business days
  • June 26, 2021
Description of influence
Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.
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