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Loyalty Management
- From Loyalty Programs to Omnichannel Customer Experiences
- Binding:
- Hardback
- Pages:
- 236
- Published:
- September 30, 2019
- Dimensions:
- 156x234x0 mm.
- Weight:
- 512 g.
Delivery:
2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025
Description of Loyalty Management
In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today.
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