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Managing Organizational Crisis and Brand Trauma
- Binding:
- Hardback
- Pages:
- 256
- Published:
- September 7, 2017
- Edition:
- 12018
- Dimensions:
- 155x218x22 mm.
- Weight:
- 456 g.
Delivery:
2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025
Description of Managing Organizational Crisis and Brand Trauma
This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.
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