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Marketing Across Cultures

By Fons (Center for Internation Business Studies Trompenaars, Peter (Anglian Regional Management Centre Woolliams

part of the Culture for Business Series series

Marketing Across Cultures by Fons (Center for Internation Business Studies Trompenaars Save 20% from RPP Save 20%
About Marketing Across Cultures

Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts.

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  • Language:
  • English
  • ISBN:
  • 9781841124711
  • Binding:
  • Paperback
  • Pages:
  • 336
  • Published:
  • August 19, 2004
  • Dimensions:
  • 157x233x21 mm.
  • Weight:
  • 548 g.
Delivery: 2-4 weeks
Expected delivery: December 18, 2024

About Fons (Center for Internation Business Studies Trompenaars

View all books by Fons (Center for Internation Business Studies Trompenaars

Description of Marketing Across Cultures

Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts.

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