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Marketing Ethics & Society

About Marketing Ethics & Society

Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

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  • Language:
  • English
  • ISBN:
  • 9781446296622
  • Binding:
  • Paperback
  • Pages:
  • 320
  • Published:
  • September 28, 2015
  • Dimensions:
  • 187x227x18 mm.
  • Weight:
  • 598 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 8, 2024
Extended return policy to January 30, 2025

Description of Marketing Ethics & Society

Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

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