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About Service Innovation

Views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, this book develops a model of service innovation and develop guidelines for what is required from the organizational perspective.

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  • Language:
  • English
  • ISBN:
  • 9781631574955
  • Binding:
  • Paperback
  • Pages:
  • 174
  • Published:
  • April 15, 2016
  • Dimensions:
  • 229x152x10 mm.
Delivery: 1-2 weeks
Expected delivery: April 11, 2024

Description of Service Innovation

Views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, this book develops a model of service innovation and develop guidelines for what is required from the organizational perspective.

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