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Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines by Glen Gilmore

Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines - Ebook

- A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Landmines

About Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines

How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising "e;Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers."e; -- MARK SCHAEFER, bestselling author of Return on Influence "e;Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right."e; -- PETER METHOT, managing director of executive education at Rutgers Business School "e;A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success."e; -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear

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  • Language:
  • English
  • ISBN:
  • 9780071799614
  • Protection:
  • DRM
  • Published:
  • October 3, 2014
  • £35.49
  • Immediately by email
Description of Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines
How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising "e;Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers."e; -- MARK SCHAEFER, bestselling author of Return on Influence "e;Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right."e; -- PETER METHOT, managing director of executive education at Rutgers Business School "e;A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success."e; -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear
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