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Strategic International Marketing
- An Advanced Perspective
- Binding:
- Paperback
- Pages:
- 336
- Published:
- December 9, 2011
- Dimensions:
- 190x244x19 mm.
- Weight:
- 656 g.
Delivery:
1-2 weeks
Expected delivery: October 12, 2024
Description of Strategic International Marketing
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
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