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Surfing the Global Tide

- Automotive Giants and How to Survive Them

About Surfing the Global Tide

Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

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  • Language:
  • English
  • ISBN:
  • 9780230579248
  • Binding:
  • Hardback
  • Pages:
  • 271
  • Published:
  • April 21, 2009
  • Dimensions:
  • 155x235x20 mm.
  • Weight:
  • 560 g.
Delivery: 2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025

Description of Surfing the Global Tide

Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

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