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The International Marketing of Travel and Tourism
- A Strategic Approach
- Binding:
- Paperback
- Pages:
- 329
- Published:
- May 4, 1999
- Dimensions:
- 247x190x25 mm.
- Weight:
- 668 g.
Delivery:
1-2 weeks
Expected delivery: December 6, 2024
Description of The International Marketing of Travel and Tourism
Tourism marketing has gone through fundamental changes. The pursuit of strategies based on global alliances, the breakdown of commercial borders and new technology have all facilitated tourism's commercialization. This is an examination of the changes in the international marketing of tourism.
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