Books by Adam Arvidsson

"This book argues that, as industrial capitalism enters a period of prolonged crisis, a new paradigm of "industrious modernity" is emerging. Based on small-scale, commons-based and market-oriented entrepreneurship, this industrious modernity is being pioneered by the many outcasts that no longer find a place within a crumbling industrial modernity"--

Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.