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Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.
Introduces the reader to the niceties of samples (random or stratified random), averages (mean, median or modal), errors (probable, standard or unintentional), graphs, indexes, and other tools of democratic persuasion.
Contains explanations of over 20 types of commonly used verbal reasoning question types. This work includes 3 thirty minute practice papers.
Metric edition with tables giving lengths of rafters, hips and valleys, differences in lengths of jack rafters, plus all angle cuts.
Shows how through working consciously and actively on our own life-story, we can build bridges to other people in a way that develops a new understanding for the lives of others.
The phenomenal and inspiring bestseller by the father of positive thinking. Norman Vincent Peale, the father of positive thinking and one of the most widely read inspirational writers of all time, shares his famous formula of faith and optimism which millions of people have taken as their own simple and effective philosophy of living.
Includes 333 verbs, listed alphabetically; idioms and expressions for each verb; full facing page of usage examples for the top 50 verbs; one-stop, at-a-glance verb-tense profiles; more than 2,200 verbs cross-referenced to models; a handy guide to deciphering irregular verb forms; and an English index to the model verbs.
We can reclaim our futures by rediscovering what it is that truly makes us happy. By providing a meditation for each day of the year, Sarah illuminates our journey of self-discovery and shows us that simplicity does not imply doing without - true simplicity illuminates our lives from within.
A classic from the pioneering and influential therapist Carl Rogers.
The classic bestseller by Benjamin Graham, "The Intelligent Investor" has taught and inspired hundreds of thousands of people worldwide. Since its original publication in 1949, Benjamin Graham's book has remained the most respected guide to investing, due to his timeless philosophy of "value investing", which helps protect investors against the areas of possible substantial error and teaches them to develop long-term strategies with which they will be comfortable down the road. Over the years, market developments have borne out the wisdom of Graham's basic policies, and in today's volatile market, "The Intelligent Investor" is the most important book you will ever read on making the right decisions to protect your investments and make them a success.Featuring new chapter updates - which append every chapter of Graham's book, leaving his original text untouched - from noted financial journalist Jason Zweig, this HarperBusiness Essentials edition of the timeless classic offers readers an even clearer understanding of Graham's wisdom as it should be applied today.
"I have found The Einstein Syndrome filled with insight, acute observations, and fertile ideas...This is an invaluable contribution to human knowledge by one of the great minds of our time."--Steven Pinker, author of How the Mind Works
Presenting the non-directive and related points of view in counselling and therapy, this book defines the progress recently made in the development of the techniques and basic philosophy of counselling.
This new volume of eight short stories offers students of German at all levels the opportunity to enjoy a wide range of contemporary literature in the original, with the aid of parallel translations.The majority of these stories have been written in the past decade, and reflect a rich diversity of styles and themes. Complete with notes, the stories make excellent reading in either language.
Authoritative and easy-to-understand, Breed Your Own Vegetable Varieties: The Gardener's and Farmer's Guide to Plant Breeding and Seed Saving is the only guide to plant breeding and seed saving for the serious home gardener and the small-scale farmer or commercial grower.
HarperCollins is proud to present its new range of best-loved, essential classics.
In 1953, in the presence of an investigator, Aldous Huxley took four-tenths of a gramme of mescalin, sat down and waited to see what would happen. When he opened his eyes everything, from the flowers in a vase to the creases in his trousers, was transformed.
In Euclidean geometry, constructions are made with ruler and compass. In projective geometry one never measures anything, instead, one relates one set of points to another by a projectivity. The concluding chapters show the connections among projective, Euclidean, and analytic geometry.
Epictetus, a Greek stoic and freed slave, ran a thriving philosophy school in Nicropolis in the early second century AD. His animated discussions were celebrated for their rhetorical wizardry and were written down by Arrian, his most famous pupil. Together with the Enchiridion, a manual of his main ideas, and the fragments collected here, The Discourses argue that happiness lies in learning to perceive exactly what is in our power to change and what is not, and in embracing our fate to live in harmony with god and nature. In this personal, practical guide to the ethics of stoicism and moral self-improvement, Epictetus tackles questions of freedom and imprisonment, illness and fear, family, friendship and love, and leaves an intriguing document of daily life in the classical world.
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.
In this book one of America's most distinguished psychologists describes his experiences in helping people to discover the path to personal growth through an understanding of their own limitations and potential. What is personal growth? Under what conditions is it possible? How can one person help another? What is creativity, and how can it be fostered? These are some of the issues raised, which challenge many concepts of traditional psychology.Contemporary psychology derives largely from the experimental laboratory, or from Freudian theory. It is preoccupied with minute aspects of animal and human behaviour, or with the mentally ill. But there are rebels, of whom the author counts himself as one, along with Gordon Allport, Abraham Maslow and Rollo May, who feel that psychology and psychiatry should be aiming higher, and be more concerned with growth and potentiality in man. The interest of such a psychology is in the production of harmoniously mature individuals, given that we all have qualities and possibilities infinitely capable of development. Successful development makes us more flexible in relationships, more creative, and less open to suggestion and control.This book, philosophical and provocative, summarizes Dr Rogers' experience.Non-technical in its language, it is not only for psychologists and psychiatrists, but for teachers and counsellors, religious and social workers, labour-management specialists and anyone interested in 'becoming'.
This is an all new version of the popular PARALLEL TEXT series, containing eight pieces of contemporary fiction in the original Italian and in English translation. Including stories by Calvino, Benni, Sciascia and Levi, this volume gives a fascinating insight into Italian culture and literature as well as providing an invaluable educational tool.
Drawing on Russia's Department files, personal papers of key Wall Street figures, biographies and conventional histories, this book reveals: the role of Morgan banking executives in funneling illegal Bolshevik gold into the US; the co-option of the American Red Cross by powerful Wall Street forces; and, more.
THE INTERNATIONAL BESTSELLERWe all have an ikigai. It's the Japanese word for 'a reason to live' or 'a reason to jump out of bed in the morning'. It's the place where your needs, desires, ambitions, and satisfaction meet.A place of balance. Small wonder that finding your ikigai is closely linked to living longer. Finding your ikigai is easier than you might think.This book will help you work out what your own ikigai really is, and equip you to change your life. You have a purpose in this world: your skills, your interests, your desires and your history have made you the perfect candidate for something. All you have to do is find it.Do that, and you can make every single day of your life joyful and meaningful. 'I read it and it's bewitched me ever since. I'm spellbound.' Chris Evans'A refreshingly simple recipe for happiness.' Stylist'Ikigai gently unlocks simple secrets we can all use to live long, meaningful, happy lives.Warm, patient, and kind, this book pulls you gently along your own journey rather than pushing you from behind.' Neil Pasricha, bestselling author of The Happiness Equation.
StrengthsFinder 2.0 features the new and upgraded version of the StrengthsFinder program, the main selling point of mega-bestseller Now, Discover Your Strengths.
Providing mapping to the Common Induction Standards, this book features legislation and references to regulations where appropriate so that candidates and assessors have the information on frameworks related to the health and social care sector. It also includes information on the movements and trends in health and social care.
This is a revised edition of the Compact Oxford English Dictionary of Current English, which gives excellent coverage of essential vocabulary. This revised edition includes a wide selection of new words and phrases, together with all the latest vocabulary, and extra advice on how to improve your writing.
The classic biography of Debs, one of the most important thinkers and activists in US.