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Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.
Book is written with Heating Engineers, Installers and Trainees in mind. It covers system design, installation considerations and requirements, design and operating principles of combination boiler components and the possible fault reasons and repair of each of the components. This book will enable Combination Boiler (and central heating system boilers) installation, fault finding, repair and servicing to be undertaken in a stepwise & logical fashion.
This is the third edition of this popular straightforward guide for social work students. Written by two experienced practice educators, the book is designed to address the anxieties that many social work students have about social work theory and the way it relates to practice. The guide provides a straightforward explanation of the major theories used in social work practice. Prompts for reflection about how each theory relates to practice are provided at the end of each chapter. This edition is fully linked to the revised international definition of social work, HCPC standards and the Professional Capabilities Framework. This new edition retains the content of previous editions bringing it up to date. A new section is included on theories around contexts and organisations. A new chapter on wellbeing theories is also included in this edition - responding to the implementation of the wellbeing principle. "e;This is an outstanding resource in a series of books for social work students, practitioners and educators. Laid out in an easy to use format, it summarises complex theories simply and concisely. The authors have worked closely with students in order to offer invaluable ideas and tips to link these theories to practice which, in the demanding context of social work placements, provides an up to date and invaluable tool. If there is one book I recommend to students going out on placement, it's this one. Essential reading. "e; Jon Old, Senior Lecturer in Social Work, University of Chichester.
BTEC National Health and Social Care Student Book 1
Flavour-forward, vegetable-based recipes are at the heart of Yotam Ottolenghi s food. In this stunning new cookbook Yotam and co-writer Ixta Belfrage break down the three factors that create flavour and offer innovative vegetable dishes that deliver brand-new ingredient combinations to excite and inspire.Ottolenghi FLAVOUR combines simple recipes for weeknights, low-effort high-impact dishes, and standout meals for the relaxed cook. Packed with signature colourful photography, FLAVOUR not only inspires us with what to cook, but how flavour is dialled up and why it works. The book is broken down into three parts, which reveal how to tap into the potential of ordinary vegetables to create extraordinary food:Process explains cooking methods that elevate veg to great heights; Pairing identifies four basic pairings that are fundamental to great flavour; Produce offers impactful vegetables that do the work for you. With surefire hits, such as Aubergine Dumplings alla Parmigiana, Hasselback Beetroot with Lime Leaf Butter, Miso Butter Onions, Spicy Mushroom Lasagne and Romano Pepper Schnitzels, plus mouthwatering photographs of nearly every one of the more than 100 recipes, Ottolenghi FLAVOUR is the impactful, next-level approach to vegetable cooking that Ottolenghi fans and vegetable lovers everywhere have been craving.
Georg Guillemins visionary approach to the work of Western novelist Cormac McCarthy combines an overall survey of McCarthys eight novels in print with a comprehensive analysis of the authors evolving ecopastoralism. Using in-depth textual interpretations, Guillemin argues that even McCarthys early work is characterized less by traditional nostalgia for a lost pastoral order than by a radically egalitarian land ethic that prefigures todays ecopastoral tendencies in Western American writing.The study shows that more than any of the other landscapes evoked by McCarthy, the Southwestern desert becomes the stage for his dramatizations of a wild sense of the pastoral. McCarthys fourth novel, Suttree, which is the only one set inside an urban environment, is used in the introductory chapter to discuss the relevant compositional aspects of his fiction and the methodology of the chapters to come.The main part of the study devotes chapters to McCarthys Southern novels, his keystone work Blood Meridian, and the Western novels known as the Border Trilogy. The concluding chapter discusses the broader context of American pastoralism and suggests that McCarthys ecopastoralism is animistic rather than environmentalist in character.Guillemin shows that the very popular Border Trilogy takes McCarthys ecopastoralism to its culmination, although this is often overlooked precisely because of the simplicity of the plotspicaresque quests. As the trilogy arranges its plots as a search for a life of pastoral harmony (All the Pretty Horses), envisions a nomadic version of pastoral (The Crossing), and experiences the foreclosure of the pastoral vision anywhere (Cities of the Plain), the trilogy as a whole tacitly acknowledges the obsolescence of utopian pastoralism. Increasingly, man ceases to be the dominant focus of narration, so that the shift from an egocentric to an ecocentric sense of self marks both the heroes and narrators of McCarthys novels.
READ THIS BOOK, FOLLOW ALL THE INSTRUCTIONS AND LEARN TO ESCAPE THE MISERY OF DEBT. This book applies Allen Carr's world-famous Easyway method to the problems of over-spending and debt. Presented in a handy pocket-book, No More Debt provides concise and essential tips to help reduce spending and clear existing debts. Rather than enforcing painful restrictions to your spending behaviour, the Easyway method gets to the root of the problem by removing the desire to over-spend. This means that you can live within your means without feeling deprived. Follow this guide and rediscover the joy of being in control of your life again. Allen Carr's books have sold over 16 million copies worldwide, and read by an estimated 40 million people, while countless more have been helped through his network of clinics. Allen Carr's Easyway has spread all over the world for one reason alone: BECAUSE IT WORKS.What the media say about Allen Carr's Easyway:'I was exhilarated by a new sense of freedom.'The Independent'A different approach. A stunning success.'The Sun'Allow Allen Carr to help you escape painlessly today.'The Observer
This book explains, in simple steps and non-mathematical terminology, how to create repeat patterns in a line, on the plane, as tiles and as Escher-like repeats. The book also shows how to make 'wallpaper repeats', where the elements of the pattern merge into each other, apparently seamlessly. Using letters as the basic elements, the book demonstrates how all repeat pattern-making comes out of four simple operations: translation, rotation, reflection and glide reflection. It will provide the definitive one-stop pattern-making resource for professional designers and students across disciplines, from textiles and fashion to graphic design and architecture.
Tribulatiile lui Robert, zis Diavolul, un tanar fara scrupule, care ascunde sub un chip angelic un suflet demonic, traverseaza zonele cele mai obscure ale societatii romanesti din anii de glorie ai socialismului biruitor. Intr-o lume scapata de sub control, in care, sub imperiul instinctelor primare, se incalca cu salbaticie toate legile si tabuurile, domnesc sexul dezlantuit impreuna cu furtul si crima abominabila. Pulsiuni atavice se materializeaza frenetic, barierele cad, toate dorintele si poftele se indeplinesc pe tarimul Ingerului incalecat, tarimul tuturor posibilitatilor.
There is magic in the grand old tales that have survived through centuries of time. Even the names of the books have a ring that sets the blood pounding - THE VOLSUNG SAGA, THE SHAH-NAMAH, THE MABINOGIAN. From all over the world, from all periods of ancient time, the great myths and heroic tales thunder down through the ages. Each country, each region has its legends. Somewhere, sometime, somehow, some often unknown scribe has set the tales down in permanent form.In this volume, Lin Carter has gathered together samplings from this richest of all sources of adult fantasy and although their original names may sometimes be anonymous, there surely has never been such a pride of taletellers together at one time as we have in DRAGONS, ELVES AND HEROES.
"e;A Handbook of Tricuspid And Pulmonary Valve Disease"e; contains a detailed description of the diseases of these two valves. A detailed description of Ebstein's Anomaly Of Tricuspid vale is highlight of this book. Etiology, pathogenesis and hemodynamics of diseases of both valves have been dealt in simple and comprehensible manner. Special effort has been made to explain the clinical features (Symptoms and signs) of disease. Probably the clinical features is the forgotten art in the newer text books. However, the author has taken a special interest to include a detailed description of clinical features. The treatment section includes description about the various interventions (catheter based as well as surgical) and it also includes the ACC / AHA guidelines. Like his previous two handbooks (A handbook of Rheumatic Fever and A Handbook of Aortic valve Disease), this book also has extensive description of all aspects of the disease. A small chapter about 'Straight Back Syndrome' has also been included in this book. All in all, the book promises to be a great reference book for Aortic Valve disease and is worth having it on shelf for easy reading. The point wise and concise writing has made this book specially useful for students and exam going students
This book constitutes the first major exploration of HBO's current programming, examined in the context of the transformation of American television and global society. With studies of well-known shows such as Game of Thrones, Girls, Insecure, Looking, Silicon Valley, The Comeback, The Leftovers, True Detective and Veep and Vinyl, the authors examine the trends in current programming, including the rise of queer characters, era-defining comedy, reinvented fantasy series, and the content's new awareness of gender, sexuality and family dysfunction.Interdisciplinary and international in scope, HBO's New and Original Voices explores the sociocultural and political role and impact that HBO's current programmes have held and the ways in which it has translated and reinterpreted social discourses into its own televisual language. A significant intervention in television studies, media studies and cultural studies, this book illuminates the emergence of a new era of culturally relevant television that fans, students, and researchers will find lively, accessible and fascinating.
THE #1 NEW YORK TIMES BESTSELLERCorrupt? Yes. Unimaginably lucrative? Of course. But the enemy of democracy? Blowout is the oil and gas industry as we ve never seen it before. Blowout is a blackly comic switchback journey with America s most incisive political journalist, from Washington to Siberia and Equatorial Guinea, from deep within the earth s crust to the icy Arctic seas. We witness the underground detonation of a nuclear bomb, an inept Russian spy ring, an international financial crisis, and murdered cows. And what it reveals is not just the greed and incompetence of Big Oil and Gas but why the Russian government hacked the 2016 U.S. election. Because Russia's rich reserves of crude have in fact stunted its growth, forcing Putin to maintain his power by spreading Russia's rot into its rivals, its neighbours, and the West's alliances.The oil and gas industry has polluted oceans and rivers but also polluted democracy itself in developing and developed countries. It has propped up authoritarian thieves and killers. But being outraged at it is, according to Maddow, like being indignant when a lion takes down and eats a gazelle. You can't really blame the lion. It's in her nature. Blowout is our final wake-up call: to stop subsidizing oil and gas, to fight for transparency, and to check the influence of the world's most destructive industry. The stakes have never been higher. As Maddow writes, Democracy either wins this one or disappears.
Brealey, Fundamentals of Corporate Finance, 10e, is an introduction to corporate finance and focuses on how companies invest in real assets, how they raise the money to pay for the investments, and how those assets ultimately affect the value of the firm. It also provides a broad overview of the financial landscape. The book offers a framework for systematically thinking about most of the important financial problems that both firms and individuals are likely to confront.Fundamentals is organized around the key concepts of modern finance. These concepts, properly explained, simplify the subject. They are also practical. The tools of financial management are easier to grasp and use effectively when presented in a consistent conceptual framework. This text provides that framework.
Superman was a hero. Clark Kent was a geek.Spiderman saved lives. Peter Parker sold photographs to his local paper.Chris Moyles entertains 8 million people each week on BBC Radio 1. Then he goes home and plays Xbox on his sofa, while wearing only his underpants. Welcome to the real world of Chris Moyles.The Difficult Second Book tries to get to the bottom of the double life of this award-winning broadcaster and hapless human being. You'll find out just what he thinks of his radio show guests - some of the most famous people in the country. You'll hear about his showbiz nights out and celebrity neighbourhood. You'll also learn why he is obsessive about washing up; why he lies to the pizza delivery man; and generally what it's like being a part-time famous person and a part-time nobody. Love him or not, Chris Moyles is part of the fabric of our nation and a proven best-selling author. A refreshingly honest, caustically dry and quick-witted commentator on daily life, The Difficult Second Book is a highly-entertaining read from start to finish.
A search for a missing son... and a toxic mystery that threatens the globe. 'Did a 1981 Dean Koontz thriller predict the coronavirus outbreak?' Daily Mail'Dean Koontz is not just a master of our darkest dreams, but also a literary juggler' The TimesFrom bestselling phenomenon Dean Koontz, The Eyes of Darkness is a gripping thriller following a mother's search for her son - a journey that unlocks the deadliest of secrets. It's a year since Tina Evans lost her little boy Danny in a tragic accident. Then a shattering message appears on the blackboard in Danny's old room: NOT DEAD. Is it someone's idea of a grim joke? Or something far more sinister?The search for an answer drives Tina through the neon clamour of Las Vegas nightlife. The sun-scorched desert. The frozen mountains of the High Sierra. People face a dreadful danger as a buried truth struggles to surface. A truth so frightening that its secret must be kept at the price of any life - any man, any woman...any child. Why readers are obsessed with The Eyes of Darkness: 'Couldn't put it down...it's been a while since a book has kept me up all night.' ***** Goodreads review'So prophetic I really can't believe it.' ***** Goodreads review'It is simply unbelievable.' ***** Goodreads reviewThis book was originally published under the pseudonym Leigh Nichols.
This is the unfortunate story of how one stock broker, entrepreneur and venture capitalist named Mr. Svein Erik Ulsteen, had his life spiral downhill by an awfully unfortunate encounter with a most crooked executive named Mr. Michael Alexander Borrelli. This story explains with evidence how the contemptible lies and slander from Mr. Micheal Alexander Borelli did not just attempt to utterly destroy Mr. Ulsteen, but also how they took away his freedom, his reputation, his businesses, his assets, and caused irreparable harm to his family and loved ones.
Resourcing and Talent Management provides broad and accessible coverage of key topics such as employment markets, flexibility, fairness, diversity, human resource planning, recruitment, employer branding, retention and retirement. Including in-depth discussion of dismissals and redundancy, this textbook is the essential companion for the CIPD Level 7 Advanced Resourcing and Talent Management module.This fully updated 7th edition of Resourcing and Talent Management includes new information on social media and e-recruitment, additional discussion of flexible working and a brand new chapter on global resourcing. Including new international examples and case studies throughout this is essential reading for all students studying a resourcing, recruitment, selection or talent management module on HR or business masters degree. Online supporting resources for lecturers include an instructor's manual, lecture slides and feedback on exercises included in the book. There are also brand new student resources including multiple choice questions, reflective questions and further reading.
Sam King, a down-on-his-luck garbage collector, just upgraded from living under a bridge to a ramshackled one-room apartment. As he is about to end his miserable existence, he encounters a mysterious beggar who claims to have been Gabriel Taylor, the CEO of the worlds largest chemical company. The Beggar reveals to Sam that life has a formula, and nothing is a coincidence, or chance. The mysterious Beggar shows Sam, that each and every one of us, has a predetermined purpose to accomplish in this life. After spending hours talking to Sam about how to let life unfold and free his mind from worry about the future and regret and anger about the past, the beggar mysteriously disappears. This sends Sam on a search for the truth about Gabe, himself, life, and love.
"e;Go to thy master and say that Mardanax hath come. I have lived to see the barbarian Thongor in his tomb."e;As the stranger throws back his cloak the hellish gleam of his emerald eyes confirms his statement - Mardanax, the Black Magician of Zaar - has survived Thongor's destruction of the dread City of Magicians.Mardanax strikes swiftly. His evil sorcery explodes with inconceivable power, and Thongor lies dead. Thongor's beautiful queen is drugged into mindless obedience to the Black Magician. Her son, the prince, is kidnapped. Thongor's empire seems to have fallen to the forces of Chaos.Then, wandering in the land of the dead, Thongor finds a powerful sword of light...
European and Arab versions of the Crusades have little in common. For Arabs, the twelfth and thirteenth centuries were years of strenuous efforts to repel a brutal and destructive invasion by barbarian hordes. Under Saladin, an unstoppable Muslim army inspired by prophets and poets finally succeeded in destroying the most powerful Crusader kingdoms. The memory of this greatest and most enduring victory ever won by a non-European society against the West still lives in the minds of millions of Arabs today. Amin Maalouf has sifted through the works of a score of contemporary Arab chroniclers of the Crusades, eyewitnesses and often participants in the events. He retells their stories in their own vivacious style, giving us a vivid portrait of a society rent by internal conflicts and shaken by a traumatic encounter with an alien culture. He retraces two critical centuries of Middle Eastern history, and offers fascinating insights into some of the forces that shape Arab and Islamic consciousness today. 'Well-researched and highly readable.' Guardian 'A useful and important analysis adding much to existing western histories ... worth recommending to George Bush.' London Review of Books 'Maalouf tells an inspiring story ... very readable ... warmly recommended.' Times Literary Supplement 'A wide readership should enjoy this vivid narrative of stirring events.' The Bookseller 'Very well done indeed ... Should be put in the hands of anyone who asks what lies behind the Middle East's present conflicts.' Middle East International
THIS HAS HAPPENED BEFORE.The current financial crisis has only one parallel: the Wall Street Crash of 1929 and subsequent Great Depression of the 1930s, which crippled the future of an entire generation and set the stage for the horrors of the Second World War. Yet the economic meltdown could have been avoided, had it not been for the decisions taken by a small number of central bankers.In Lords of Finance, we meet these men, the four bankers who truly broke the world: the enigmatic Norman Montagu of the bank of England, Benjamin Strong of the NY Federal Reserve, the arrogant yet brilliant Hjalmar Schacht of the Reichsbanlk and the xenophobic Emile Moreau of the Banque de France. Their names were lost to history, their lives and actions forgotten, until now. Liaquat Ahamed tells their story in vivid and gripping detail, in a timely and arresting reminder that individuals - their ambitions, limitations and human nature - lie at the very heart of global catastrophe.
The Unofficial Guide to Radiology: 100 Practice Orthopaedic X Rays is the sequel to The Unofficial Guide to Radiology, which has been recommended by the Royal College of Radiologist, and won awards from the British Institute of Radiology and the British Medical Association. This book teaches systematic analysis of Orthopaedic X Rays. The layout is designed to make the book as relevant to clinical practice as possible; the X-rays are presented in the context of a real life scenario. The reader is asked to interpret the X-ray before turning over the page to reveal a model report accompanied by a fully colour annotated version of the X-ray. Uniquely, all cases provide realistic high quality X Ray images, are annotated in full colour, and are fully reported, following international radiology reporting guidelines. This means the X Rays are explained comprehensively, but with clear annotation so that a complete beginner can follow the thinking of the expert. This book has relevance beyond examinations, for post graduate further education and as a day-to-day reference for professionals.
The definitive voice in women's health and gynaecological study with over TWO MILLION COPIES sold worldwide.'Everywoman deals sensitively and thoroughly with every physical and psychological aspect of internal female development' VOGUEEverywoman is the essential manual to women's health. This book will provide you with the knowledge to ask questions and make empowered decisions about your own wellbeing.A leading pioneer in gynaecology, Derek Llewellyn-Jones' balanced and clear-cut advice provides medical guidance and a comprehensive exploration of women's sexuality.Everywoman will educate you on: Adolescence and sexual development Birth control and family planning Pregnancy and labour Postpartum care Newly revised with up-to-date information, Everywoman is a gynaecological guide for life for the twenty-first century women.
Burton's Microbiology for the Health Sciences, 10e, has a clear and friendly writing style that emphasizes the relevance of microbiology to a career in the health professions, the Tenth Edition offers a dramatically updated art program, new case studies that provide a real-life context for the content, the latest information on bacterial pathogens, an unsurpassed array of online teaching and learning resources, and much more. Developed specifically for the one-semester course for future healthcare professionals, this market-leading text covers antibiotics and other antimicrobial agents, epidemiology and public health, hospital-acquired infections, infection control, and the ways in which microorganisms cause disease-all at a level of detail appropriate for allied health students. To ensure content mastery, the book clarifies concepts, defines key terms, and is packed with in-text and online learning tools that make the information inviting, clear, and easy to understand.
Lin Carter's short tales of lost worlds - Hyperborea, Mu, Lemuria, Atlantis, and more! This volume contains 8 stories, with some written collaboration with Clark Ashton Smith and Robert E. Howard.
This is a timeless classic expressing the universal message that every aspect of life should be looked at in a positive way. It follows the actions of its protagonist, eleven-year old Pollyanna who goes to live with her stern Aunty Polly, where she faces many challenges with a smile on her face. The best-selling novel begins with the introduction of Pollyanna who goes to live in Vermont with her strict Aunt Polly after the death of her parents which have left her an orphan. The young heroine refuses to give in to her seemingly gloomy situation and instead chooses to look at the bright side of things.iBoo Worlds Best ClassicsiBoo Press releases World's Best Classics, uses state-of-the-art technology to digitally reconstruct the work. We preserve the original format whilst repairing imperfections present in the aged copy. All titles are designed with a nice cover, quality paper and a large font that's easy to read.
Exam Board: AQALevel: AS/A-levelSubject: Religious StudiesFirst Teaching: September 2016First Exam: June 2017AQA ApprovedEngage students with accessible content that draws out the key theories, ensuring students have a thorough understanding of Christianity and the philosophical and ethical issues; developed by subject specialist John Frye and the leading Religious Studies publisher*.- Confidently teach 'Philosophy and religion' and 'Ethics, religion and society' with comprehensive coverage of the key philosophers, concepts and theories along with sources of theological authority- Supports learning and revision with a range of contemporary activities, discussion points and unit summaries- Prepares students for assessment with revision questions at the end of each chapter and practice questions tailored to the assessment objectives.Content covered:Philosophy and religion Sections A and B (Section A is covered through Christianity)Ethics, religion and society Sections A and B (Section A is covered through Christianity)Free support- Sample material for Book 2 - Summer term 2017All of the above will be available online at www.hoddereducation.co.uk/alevelrs/aqa*Taken from Educational Publishers Council statistics
Forget about drilling, filling, and the inevitable billing. Your teeth can heal naturally because they were never designed to decay in the first place! They were designed to remain strong and healthy for your entire life. But the false promises of conventional dentistry have led us down the wrong path, leading to invasive surgical treatments that include fillings, crowns, root canals and dental implants. Now there is a natural way to take control of your dental health by changing the food that you eat. Cure Tooth Decay is based upon the pioneering nutritional program of dentist Weston Price, former head of research at the National Dental Association. Dr. Price's program proved to be 90-95% or more effective in remineralizing tooth cavities utilizing only nutritional improvements in the diet. Cure Tooth Decay is the result of five years of research and trial and error that started as one father's journey to cure his daughter's rapidly progressing tooth decay. With Cure Tooth Decay you will join the thousands of people who have learned how to remineralize teeth, eliminate tooth pain or sensitivity, avoid root canals, stop cavities -- sometimes instantaneously, regrow secondary dentin, form new tooth enamel, avoid or minimize gum loss, heal and repair tooth infections, only use dental treatments when medically necessary, save your mouth (and your pocketbook) from thousands of dollars of unneeded dental procedures, and increase your overall health and vitality. Cure Tooth Decay provides you with clear and easy to understand dental facts to help you make healthy, life-affirming choices about your dental health. It is about healing cavities without dental surgery or fluoride. Cure Tooth Decay highlights include: conventional dentistry's losing war against bacteria, why people fear the dentist and what you can do about it, a cavity-healing program that is easy to follow, the cause of dental plaque and an amazing technique to reverse gum disease, understanding ideal jaw position and TMJ dysfunction, x-ray proof that cavities can heal, how to heal children's cavities and find peace, why women get cavities during pregnancy and how to stop it, and so much more.