Books by Adam Jolly

Maximise the value of your brands and innovations by managing them as real business assets with this definitive guide to handling intellectual property.

Assess the role of innovation in developing profitable business strategies with this expert commentary on effective and profitable practice in the world's new low-carbon economy.

The Innovation Handbook is a practical guide to the effective management and commercial exploitation of ideas and knowledge, allowing companies to move ahead of their competitors, offer real value to customers and boost their profitability.