Books by Adam Simmons

'Realistic Business Forecasting' bridges the gap between the academic methodology of forecasting and the practical application of these techniques in any business. There are plenty of books which cover topics of business strategy, such as an assessment of political and legal influences on an industry (a PEST analysis) or an analysis of the market and competitors. Similarly, people wishing to find books on the topic of forecasting will find an abundance of books which go into detail on a wide array of techniques. What Adam felt was missing was a text which blended these two issues; for example, once a firm has determined that a country's economy is likely to weaken and its currency is expected to decline, how can this information be quantified and incorporated into a practical business strategy?In business, a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is not an academic exercise, it is a means to build on a company's strengths, relative to its competitors. It is conducted to eliminate (or at least mitigate) relative weaknesses and assess factors in the macro-environment which the firm can use to its advantage, or against which it can build defences. The missing link is how all these factors are related to forecasting and this book provides that link.A critical part of any project is whether it is economically viable, but too many organisations leave the forecasting element as an afterthought. Adam Simmons has combined his commercial and academic experience to overcome this problem.He has created a practical and accessible guide for any business large or small, in any sector, to help them build their strategies, in advance, based on 'Realistic Business Forecasting'.

Welcome to the amazing world of adaptations, where species-including humans-develop fascinating new capabilities to ensure a competitive edge in their environment, or in some cases, survival itself. Encyclopedia of Adaptations in the Natural World is a wide-ranging catalog of the most important of those adaptations-from photosynthesis to the the peculiar "e;vampire"e;-like behavior of the tiny life form called the prion.The seven chapters in the Encyclopedia cover the key survival challenges all organisms face. Entries within those chapters cover specific adaptations from all forms of life, including animals, plants, bacteria, algae, fungi, and viruses. For each adaptation, the book also describes a related technological breakthrough in the human world, showing how engineers today study natural processes to help them develop new inventions.