Books by Adrian (Waikato University) Athique

In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale.

* This book combines a rich empirical account with critical analysis designed to engender informed debate amongst students, academics and other researchers. * The author takes an innovative interdisciplinary approach to the complex field of Indian media and society.