Books by Al Lautenslager

The Father of Guerrilla Marketing, Jay Conrad Levinson, and marketing master Al Lautenslager equip you with a winning 30-day plan to revolutionize your marketing without depleting your budget. Armed with a daily dose of proven guerrilla principles, and the latest tactics and tools, you can reach your marketing goals, jump-start your sales, and watch your profits soar.

Repositioning, reengineering, reinventing, renewing, rejuvenating and reenergizing are all rising in priority as they relate to improving businesses, careers, hopes, dreams, personal development and life in general. Life improvement, battling status quo, the pursuit of happiness, and dealing with change are all or in part, on the mind of many today.

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.