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Books by Alain Ferrand

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  • - A Legacy Case Study
    by Alain Ferrand, Francesc Solanellas & Andreu Camps
    £47.99

    Barcelona 92: A Legacy Case Study examines the effects of the organisation of Barcelona's Olympic Games in 1992.

  • - Building Networks and Relationships
    by Alain Ferrand & Scott Mccarthy
    £53.49 - 168.99

    Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. This book introduces marketing methods and tools for sports organisations.

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