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Presents a short history of the scientific visual, and then formulate a theory about the interaction between the visual and textual. This title argues that scientific meaning itself comes from the complex interplay between the verbal and the visual in the form of graphs, diagrams, maps, drawings, and photographs.
Establishes the rhetorical analysis of science as a respected field of study. This book summarizes the state of the field and demonstrates the role of rhetorical analysis in the sciences. It appeals to rhetoricians, historians, philosophers, and sociologists interested in science.
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