Books by Alan Jay Zaremba

Updated with new and current examples throughout, this concise guide is a rich resource for anyone who wants to become more effective in speaking settings. It covers all the basics and identifies essential principles that will help readers to efficiently prepare, deliver, and evaluate presentations.

Adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. It prepares students by: providing a theoretical framework for understanding crisis communication; reviewing cases that requir