Books by Alan McKee

It demonstrates that fun is at the heart of entertainment's effects - entertainment both offers its consumers fun and provides them with the intellectual materials to think about the nature of fun. More than this, the book argues that entertainment shows us that fun - pleasure without purpose - is at the heart of living a good life.

Providing a straightforward introduction to textual analysis, starting from the most basic philosophical foundations that underlie the practice Alan McKee works through the core issues step by step, drawing on examples from advertising, films, novels, comic books, television and videos.