Books by Alan Weiss

A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape.Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns.In today's marketing world, your personal brand, the relationships you build and the expertise you share has the capacity to move you from best kept secret to highly sought expert. This is mainly contingent upon the value-based marketing you create. With this book, readers will gain the combined experience and wisdom of its co-authors Alan Weiss and Lisa Larter. Alan brings his decades of experience as a consultant and entrepreneur to provide practical, motivational guidance, while Lisa brings her expertise as a digital marketer and strategist to provide fascinating research-based insights into marketing strategy.Social and technological developments have transformed both the nature and impact of marketing. Previously, large sums of money could almost guarantee that a new campaign would be noticed, or that new branding would become iconic. Yet, with the onset of social media and the downturn in traditional media avenues, the primary platforms for marketing have become democratised. While access to such platforms may be easy and often cheap, they are competitive battlegrounds in which a marketer must vie for the customer's attention with any number of distractions or competitors. Only through the value-based approaches outlined in Masterful Marketing will your marketing efforts stand out in this crowd and draw in customers.

Our organic, living legacy is marred and squeezed by huge normative pressures. There is a threshold point, at which one¿s beliefs and values are overridden by immense peer pressure. Our metrics are forced to change. In an age of social media, biased press, and bullying, we¿ve come to a point where our legacy, ironically, is almost out of our hands.

This book is for entrepreneurs, business owners, and those who seek a better position for themselves and their talents, but who procrastinate, delay, and hang back. We are our own worst enemies and we ignore the practical remedies to escape fear because we use our energies instead on blaming everyone else.

Ageism is too often an accepted form of bias, even though the facts support the value of aging. Airline pilots forced to retire at the arbitrary age of 65 are usually at the top of their game. Forced retirement in most organizations remove highly skilled performers as well as role models and trainers for newer generations. Instead of revelling in who we are, we begin to try to look younger as soon as possible, with 16-year-old women receiving nose and breast surgery as birthday presents. People have become inured to "losing" abilities as they age instead of appreciating new abilities that only age can bestow. Everyone extols the need for gender equality, lest we lose the talents of half of our population. Yet, people over 65 are currently 15 percent of the US population (46.2 million) and is projected to rise to 34 percent. Due to the IRA legislation of the Reagan era ¿ and the lack of need to purchase homes, college educations, cars, or health care¿the discretionary assets are also substantial. It's time these people took control of their lives and influence on everything from business to politics.

What could your organizations accomplish if everyone--from the investors and those at the top to workers on the front line--were committed to the same goal? Learn the powerful ways to build buy-in that cost nothing yet drive major organization-wide results.

Shows you how to get your business up and running-fast. This book reveals how to create a revenue-producing practice quickly and successfully - while funds last and while support systems remain passionate.

From bestselling "Million Dollar" author Alan Weiss comes a master primer on expanding a practice by mining the untapped resources of existing business

A guide to making money through professional speaking. The book offers tips and techniques for reaching the ranks of the highest paid speakers and checklists, resources and actual examples are also provided.