Books by Alfonso Asensio

Chief Kickboxing Officer shows how the fighting and business mindsets cross over in this process of discovery and, in particular, what lessons can be learned from a highly refined and scientific type of fighting system: the martial arts.Business and fighting are two sides of the same coin. Every businessperson engages everyday in small acts of negotiation and conflict; understanding what characterizes our conduct, and what are its strengths and weakness, will help us develop more effective relationships.Chief Kickboxing Officer shows how the fighting and business mindsets cross over in this process of discovery and, in particular, what lessons can be learned from a highly refined and scientific type of fighting system: the martial arts.By looking at four types of behavioral and leadership styles and mapping each of them onto a martial art, this book allows the readers to learn lessons best suited to their personality.

Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of the fast-changing data-driven business world and a better understanding of what will be required from he/she, not just now but in five years' time.