Books by Algis Mickunas

The ad image has become the focus of ad research, and to a certain extent this is justified. To understand how the ad image is received, the tradition of advertising creators, planners and buyers have asserted it is based on memory. Specifically, it is rooted in affective memory in which the unconscious plays a role. The other side is cognitive, where the image may be received, but less affectively. Today, neuroscience is being deployed to validated current findings in order to prove advertising legitimization. The biggest companies are involved in the business of using technological reading of biomedicine to validate claims. However, the theoretical apparatuses remain the same as before. This book demonstrates a short critique of the theories and technology trending within the industry and demonstrates how the industry should be looking at the phenomenological foundations of memory as a body kinesthetic engagement before the image.

This volume details the philosophical propositions of technology, illustrates its impact on various facets of social life, and demonstrates how the disruptive effects of technology can be reduced by providing it with a new philosophical base.

Provides an annual international forum for phenomenology and phenomenological philosophy in the spirit of Edmund Husserl's work. This yearbook features a range of essays by these respected philosophers.