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Books by Alya Guseva

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  • - Constructing Markets for Credit Cards in Eight Postcommunist Countries
    by Akos Rona-Tas & Alya Guseva
    £39.99

  • - The Birth of the Credit Card Market in Postcommunist Russia
    by Alya Guseva
    £57.99

    Explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. This book demonstrates how networks that combine individuals and organizations help to build markets for mass consumption. It chronicles both the creation of a credit card market and the making of a mass consumer.

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