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Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication.
Presents a range of qualitative approaches that enable students to decipher information conveyed through the channels of mass communication - photography, film, radio, television, and interactive media. This book helps students develop critical thinking skills with regard to what media to use and how to interpret the information that they receive.
Provides an approach to the study of media genres - including reality programs, game shows, situation comedies, soap operas, film noir, and more. This book addresses such questions as: Have there been shifts in the formula of particular genres over time? What do these shifts reveal about changes in culture? How and why do new genres appear?
International communication affects the way we think about other countries and their people and sets the agenda of issues that face the global community. This book introduces the functions of international communications.
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