Books by Arthur Asa Berger

This book uses semiotic theory, psychoanalytic theory and sociological theory to analyze Trump's followers and to understand what motivates them and explain why they behave the way they do when at his rallies.

This book uses Marxist theory, Semiotic theory and Psychoanalytic theory in an attempt to understand what we might call the Trump phenomenon and the Trump style. Each chapter features a primer on its methodology: Marxist theory, Semiotic theory and Psychoanalytic theory and it applies concepts from these theories to Trump's candidacy and presidency.

Ads, Fads, and Consumer Culture-now in its sixth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.

Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.

Perspectives on Everyday Life: A Cross Disciplinary Cultural Analysis makes the argument for studying everyday life through a combination of introductory theoretical approaches and a grouping of applications to specific aspects of American culture.

Uses case histories to show how scholars from different disciplines and scholarly domains have tried to describe and understand humor. The author reveals not only the many approaches that are available to study humor, but also the many perspectives toward humor that characterize each discipline.

Offers a semiotically informed ethnographic study of contemporary culture in Rajasthan and India. This book adapts the methodology of analyzing cultures found in Roland Barthes' semiotic portrait of Japanese culture, "Empire of Signs". It considers tourism from both an anthropological and sociological level.

Offers discussions of the main concepts found in semiotic, historical, anthropological, psychoanalytic, Marxist, and sociological analysis. This title provides practical descriptions of the working methods of each discipline and demarcates their special areas of investigation.

Presenting an account of political culture, this work shows how the variety of cultural preferences creates the foundations of communication theory. Using the work of Aaron Wildavsky, it shows how individualism, egalitarianism, collectivism, and fatalism form the basis of culture in complex societies.

Focuses on what is distinctive about Jewish jokes and Jewish humor. This book makes a "radical" suggestion about the origin of Jewish humor - such as, that Sarah and Abraham's relation to God, and the name of their son Isaac (which, in Hebrew, means laughter), recognizes a special affinity in Jews for humor.

This volume describes how military security policies and practices have adapted to post-Cold War period uncertainties and challenges. The contributors differ in their assessments about the current prospects for peace and stability worldwide.

People experience humour daily through television, newspapers, literature, and contact with others. The author of this work attempts to analyze humour and determine what makes it such a dominating force in our lives.

The Victorian era is rightly associated with the industrial revolution in Britain and the ascendancy of a materialist, commercially-oriented middle class

The Academy in Crisis is a provocative contribution to an important debate

From their inception, video games quickly became a major new arena of popular entertainment

In 1946, William Bullitt, the first U.S. Ambassador to the Soviet Union, U.S

This book focuses on what is distinctive and unusual about Jewish jokes and Jewish humor. The book makes a "radical" suggestion about the origin of Jewish humor, namely, that Sarah and Abraham's relation to God, and the name of their son Isaac (which, in Hebrew, means laughter), recognizes a special affinity in Jews for humor.

Just as a distinctive literary voice or style is marked by the ease with which it can be parodied, so too can specific aspects of humor be unique

Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials' purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things.

This book offers a semiotically informed ethnographic study of contemporary culture in Rajasthan and in India generally

When the cold war ended, many hoped it signified enhanced prospects for a more stable world

The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set. This is a study of how the mass media broadcast or spread various popular arts; further how the media and popular arts play a major role in shaping our everyday lives.