Books by Ashutosh Garg

There is no one else in the world like you. Your personal brand has been registered in your name and patented with your persona even though there may be hundreds of people carrying the same name. Creating, building, and developing your personal brand is entirely in your own hands. Conversely, destroying or diminishing your brand is also only in your own hands. Your brand is the essence of your own unique story. The key to this is reaching deep inside yourself and pulling out the authentic, the unique 'you', from within your own self. What we do with our own brand name could be the difference between being very successful and not so successful. This is as true for personal branding as it is for business branding. The Brand Called You outlines how critical it is for each one of us to understand the power and vulnerabilities of our brand and invest wisely and consistently in our persona and our name. Remember, the only legacy you will leave behind in the world is your name.

In 1980, Rahul, Raj, Iqbal, Sangeeta and Anita get their first jobs at a large multinational alcohol-manufacturing company, Trust Corporation. Over the next three decades, the five go through ups and downs in their personal and professional lives as they race one another to the top. However, through all of this, their goal remains unchanged-each of them wants to become the chairman and enter the fabled corner office. But at what cost?Is the dream worth the sacrifices they make? In the quest for money and supremacy, will they compromise their ethics and principles? Will their families and friends stand by them or get left behind?A starkly realistic drama about greed, perseverance and the pursuit of power, The Corner Office showcases the journey of every enterprising player in the cutthroat corporate arena, and the consequences of ruthless ambition.