Books by Asif Zaidi

"Whenever you are getting people together, that’s an event – your event. Face Time is all about organizing your event in a practical guide; a must-have for entrepreneurs, executives, and homemakers alike. Thorough enough to give real insight into event management, yet jargon-free and easy to understand; the book combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of any event – meeting, off-site, fair, contest, conference, festival, or congress. It represents the state-of-the-art thinking in event management to enable you to: - Choose the right type of event for your purpose - Develop a strategy for your event - Address the right audience- Understand the key dynamics in selecting a venue- Manage the financial aspects of the event- Plan the event to perfection- Control logistics and security- Mitigate risks- Market your event with success- Handle public relations and legalities- Put together and lead the team(s) - Organize food and drinks- Create an unforgettable guest experience- Evaluate the productivity of the investment in the event"