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Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy.
Are there lessons that can be learnt by large corporations from the smaller ones? Using a sample covering a range of entrepreneurial firms in the UK, this book addresses the lack of strategic thinking in the management of small firms and provides recommendations for effective strategic management processes.
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