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This lucid and original work argues for a new style of political leadership, one which pays deliberate and sophisticated attention to the emotional dynamics of the public. A case study of terrorism, as a highly emotional topic and as a key political issue in many liberal democracies, grounds the book's ideas in today's political landscape.
Vocabulary richness, including lexical diversity and use of rare words, has an important role in assessing proficiency, diagnosing progress and testing theory in the study of language development.
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