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Books by Barbara Colombo

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  • by Barbara Colombo, Alessandro Antonietti & Braelyn R. DeRocher
    £47.99

    This book explores how music can improve skills that are impaired in some neurodevelopmental disorders, including ADHD (attention deficit hyperactivity disorder), autism, and Rett syndrome.

  • by Barbara Colombo & Michael (Bocconi University) Gibbert
    £43.99

    Companies have a wide basket of possibilities to enlarge their market view and catch new opportunities if they opt for a different segmentation approach, based on the job customers need to get done. The present study discusses the meaning of product recategorization in order to overcome conventional market segmentation techniques, which tend to establish a bi-univocal relation between a product and an addressed cluster. This research examines the behavior adopted by tesa, a multinational company leader in the production of adhesive tapes, to conquer the Arts & Entertainment market; it outlines the importance of including customers' opinions and needs in order to be profitable, underlining that this is not only a B-2-C requirement, but also a B-2-B one. It highlights that technology does not always represent the most important and successful innovation driver. The paper is focused on the numerous recently discovered tape applications in the show business world and on a new artistic trend, represented by the tape art.

  • - Design, Innovation and Protection
    by Giuseppe Andreoni, Massimo Barbieri & Barbara Colombo
    £47.99

    During the past two decades incredible progress has been achieved in the instruments and devices used in the biomedical field.

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