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The Biba store was to become an icon of hip 60s and 70s London and a hangout for artists, film stars and rock musicians, including the Rolling Stones, David Bowie, Twiggy, and Brigitte Bardot. This work tells the story of the rise and fall of the tiny, energetic boutique that grew into a vast emporium and epitomised Swinging London.
Founded as a boutique mail-order service in 1963, Biba - the brainchild of designer Barbara Hulanicki - quickly gained cult status, and outgrew several London premises before landing at 99 - 117 Kensington High Street in 1973 as 'Big Biba', 'the most beautiful store in the world'.
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