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Brummett addresses the question of how the aesthetic experience of machines can have rhetorical influence. He identifies three general types of machine aesthetics: Mechtech, classical machine aesthetics based on hardware, gears, pistons, and so forth;
Describing "apocalyptic" as a rhetorical genre of discourse, Brummett examines scholarly and theological studies to demonstrate their relevance to contemporary apocalyptic, and then considers a variety of "real" apocalyptic as examples of these rhetorical discourses at work.
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