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For courses in Management Science or Decision ModelingA solid foundation in quantitative methods and management science This popular text gives students a genuine foundation in business analytics, quantitative methods, and management scienceand how to apply the concepts and techniques in the real worldthrough a strong emphasis on model building, computer applications, and examples. The authors approach presents mathematical models, with all of the necessary assumptions, in clear, plain English, and then applies the ensuing solution procedures to example problems along with step-by-step, how-to instructions. In instances in which the mathematical computations are intricate, the details are presented in a manner that ensures flexibility, allowing instructors to omit these sections without interrupting the flow of the material. The use of computer software enables the instructor to focus on the managerial problem and spend less time on the details of the algorithms. Computer output is provided for many examples throughout the text. Teaching and Learning ExperienceThis text provides a solid foundation in quantitative methods and management science. Heres how: Students see clearly how concepts and techniques are used in real organizations. Outstanding in-text features provide reinforcement and ensure understanding. The texts use of software allows instructors to focus on the managerial problem, while spending less time on the mathematical details of the algorithms.
This book fills a void for a balanced approach to spreadsheet-based decision modeling. In addition to using spreadsheets to quickly set up and solve decision models, the text combines the user's power to logically model and analyze decision-making s
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