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Books by Bernard (Drucker School of Management Jaworski

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  • - Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time
    by Bernard Jaworski & Bob Lurie
    £17.49

    Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.

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