Books by Bernard Marr

Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage.

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify cost savings and growth opportunities.

Harness the transformative power of artificial intelligence and integrate it in your business strategy to deliver intelligent products, services and business processes that put you above the rest.

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify cost savings and growth opportunities.

By identifying and describing the most powerful financial and non-financial KPIs, this book will make life easier for you by defining them, explaining how and when they should be used and providing a rich library of KPIs that have been proven to significantly improve performance.The book presents case examples to illustrate the selection and use of the KPIs and provides tools such as KPI selection templates and Key Performance Questions to help you apply the most appropriate KPIs effectively in your business.

Performance management is at the top of agendas in most government and public organizations, as well as many not-for-profit organizations. This book focuses on the challenges public sector organizations face when tackling the issues of strategic performance management. It covers the context of decision making in the public sector.

Using real life case examples, this book outlines how organizations can visualize their value creation, design relevant and meaningful performance indicators to assess performance, and then use them to extract real management insights and improve everyday strategic decision making as well as organizational learning.

Features views on intellectual capital from the fields of accounting, strategy, marketing, human resource management, operations management, information systems, and economics. This book offers interdisciplinary views on intellectual capital from the perspectives of public policy, knowledge management and epistemology.