Books by Bernard Marr

Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage.

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify cost savings and growth opportunities.

Includes 10 handy do's and don'ts of using KPIs Want to measure the performance of your people and your business? Need a quick overview of the most useful KPIs and how to use them? Only want what you need to know, rather than reams of theory?With the critical Key Performance Indicators required to understand your employees, financials and customers, this book tells you what you need to know, fast. This book does a fantastic job of narrowing down the best KPIs for you and your team. Its short, sharp and incredibly useful.--Thomas H. Davenport, Distinguished Professor at Babson College and author of BigData@Work

Harness the transformative power of artificial intelligence and integrate it in your business strategy to deliver intelligent products, services and business processes that put you above the rest.

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify cost savings and growth opportunities.

Performance management is at the top of agendas in most government and public organizations, as well as many not-for-profit organizations. This book focuses on the challenges public sector organizations face when tackling the issues of strategic performance management. It covers the context of decision making in the public sector.

Features views on intellectual capital from the fields of accounting, strategy, marketing, human resource management, operations management, information systems, and economics. This book offers interdisciplinary views on intellectual capital from the perspectives of public policy, knowledge management and epistemology.