Books by Brad Schultz

A tight, dramatic NFL playoff game is exciting on its own, but two of the most dramatic in the same afternoon might result in the most compelling day in football history. This book is the first to capture the excitement and tension of December 23, 1972, when Pittsburgh played Oakland and Dallas met San Francisco in games that captivated millions.

In Lombardi Dies, Orr Flies, Marshall Cries: The Sports Legacy of 1970, Brad Schultz covers the most momentous and significant sports stories from this single year in American history, reflecting on the deeper impact of these events both on the sporting world and on society as a whole. Integration, homosexuality, drugs, lawsuits, and tragedy all crossed the sporting landscape in 1970, and Schultz tells these stories while thoughtfully placing them within the context of the political, social, and cultural events taking place across the country and around the world.

Exposes readers to the process of news production from the creation of story ideas to the presentation on air. This book covers news producing for television, radio, and the Internet. It discusses critical issues facing producers, including newsroom leadership, staff management, resource management, newsroom relationships and career planning.