Books by Brent Hodgson

Every year, 4 million companies set up and pack down trade booths - renting 124 million square metres of net exhibition space. That’s the equivalent of two Manhattan islands!In total, $55 billion US dollars is spent on trade shows each year - including around 40.7% of all B2B sales focussed marketing budgets.For these organisations, trade shows represent the best opportunity to get in front of new prospective clients. In fact, many of the top performing exhibitors report a 5x return on investment from their booths!Sadly, most exhibitors never experience these kinds of returns from their trade show strategies. They run good booths - but don’t always get the great results they hope for.In Beyond The Booth, Brent Hodgson shares strategies that can help your organisation to stand out in competitive exhibition halls, get your message heard, and build rapport that leads to bigger sales.In short, how to turn your good trade show booth into a powerful and highly profitable marketing machine.

The world of sales and marketing is changing rapidly.Customers are taking a self-serve approach to purchasing - avoiding salespeople, and doing their own research online before making their own decisions.Because of this, your marketing assets (especially your website) are now the primary sales-generation tool for your business, and your salespeople are quickly becoming a helpdesk to support your marketing.Are You Keeping Up? Or Falling Behind?For nearly two decades, businesses like Amazon have recognised this - and have been fine-tuning their marketing.As a result, Amazon is nearly 7x more effective at making sales than the typical ecommerce website!If youre not playing the new Mind Game and Numbers Game of marketing, youre missing out on an opportunity to leap ahead of your competitors in terms of sales, revenue, marketing opportunity, and growth.