Books by Brian Smith

Argues that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. This book explains how companies can construct the right hybrid strategy making process for their situation.

Brian enjoyed a life of success, both at work and play, but would gladly swap it all to rid his wife of the curse of mental illness.

'Life is a bit like a patchwork quilt. You have to make the best quilt you can with the fabrics you have, not the ones you might have wished for.'Danny McBride knew full well he would one day marry a Catholic girl and was troubled by his father's hostility to his friendship with Jane, the Protestant girl who lived next door. Where was the harm in a few games of tennis? The local priest assured Danny the Church was happy for him to be neighbourly with Jane but cautioned him to be careful - people's attitudes towards one another can change. The priest was correct, but no one could have foreseen the extent of the changes to the lives of Danny and Jane which would be wrought by the fall of a marble in the National Service ballot of 1965.

Brand Therapy is a "how to" book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.

Life Processes and Living Things contains worksheets for Key Stage 2 (KS2) covering humans, other animals, green plants, variation, classification and living things in their environment. The teachers' notes give background information, ideas for extensions, answers for pupil pages, resources needed and teaching/safety notes.

The activities in Physical Processes will help pupils to learn about electricity, forces, motion, light, sound, and the Earth and beyond. The teachers' notes give background information, ideas for extensions, answers for pupil pages, resources needed and teaching/safety notes.

A to Z About Me, The Health and Safety Organizer was designed to help parents and caregivers document a child's medical history and keep information that is critical to his or her health and safety readily available.

Materials and their Properties contains innovative worksheets to teach Key Stage 2 (KS2) pupils about grouping and classifying, changing materials and separating materials. The teachers' notes give background information, ideas for extensions, answers for pupil pages, resources needed and teaching/safety notes.

In this issue the Guest Editors provide a contemporary look at the epidemiology, clinical manifestations, treatment and outcomes for neonatal-perinatal infections. Contributors include neonatologists, infectious disease, and critical care specialists with a wide variety of research interests in this arena. Readers will be exposed to the latest information on dosing of antibiotics, antivirals, and antifungals. This information is critical in the infant population given the rapid changes in physiology, metabolic pathways and renal elimination that occur over the first months of life. There is an extensive examination of infectious processes that commonly present in infants including meningitis, bloodstream infections, and urinary tract infections. Additional topics include infectious processes affecting the newborn (chorioamnionitis and TORCH infections) and premature infants (necrotizing enterocolitis). Specific pathogens are highlighted in articles on HSV, CMV/VZV, staphylococcal species, and Candida. Finally, the rationale for the most recent changes to guidelines for initiating therapy for early-onset neonatal sepsis are reviewed.

An exploration of the implications of the 'good governance' agendas for developing and newly democratized countries. The book assesses the 'good governance' agenda and examines the view of the international development agencies. Finally it considers the contribution political science can make to an understanding of each dimension of governance.

Science for 5-7 Year Olds contains over 70 attractively laid out photocopiable worksheets, written to match the National Curriculum and the QCA schemes of work for Key Stage 1 (KS1). The accompanying teachers' notes provide background information, answers to the pupil pages, resources needed and teaching/safety notes.